Projects

Shop Campaigns & 3P Advertising Platform

Making advertising really simple for all merchants on Shopify. Merchants run campaigns on Google, Meta, Microsoft, and other channels directly from Shopify, with automated feed management, bid optimization, and unified reporting. Also own the Ads Engine powering product recommendations across the Shop App, Shopify Product Network, and third-party websites.

Buy with Prime

Co-founder and product leader for Amazon's venture to bring the benefits of Prime beyond Amazon. Built the Buy with Prime widget that merchants embed on their D2C sites to offer Prime members free, fast delivery. Launched with CEO Andy Jassy in May 2022. Proved a 25% shopper conversion lift. Turned around the Amazon-Shopify relationship to launch the Buy with Prime App for Shopify merchants — widely considered impossible.

Notable merchants included adidas, Laura Mercier, Fossil, Steve Madden, Belkin, Wyze, and Gabb. Grew the product organization from 1 to 40 people; drove the roadmap for 170+ engineers.

Press: Launch · Updates · 2023 Benefits · Prime Day · Expansion

Amazon Automated Social Advertising

Led the team that built and scaled Amazon's automated social advertising products across Meta (Facebook & Instagram), Snapchat, Pinterest, Reddit, and LINE — responsible for multiple billions in attributed revenue worldwide. Partnered with Meta on v1 of Facebook Advanced Analytics (clean room measurement). Delivered 45% improvement in channel profitability through creative, targeting, and ML-driven optimization. Graduated the channel from "emerging" to mature at Amazon.

Prime Video Pre-Roll Advertising & Social

First product manager on Prime Video tasked with driving streaming of Prime Originals. Proposed and built a pre-roll advertising product — presented to SVP Jeff Blackburn within 6 months due to impact. Scaled to all locales, driving a 7% improvement in streaming hours worldwide. Secured funding for 15 engineers to build automated social ad formats for Prime Video on Meta and Snap across US, UK, Germany, and Japan, managing ~$25MM in annual programmatic spend.

Personal Care Product Portfolio

Diverse roles at India's largest consumer products company (>$8B revenue), from manufacturing operations to product development to strategy reporting directly to the CEO. Launched 14 products across three brands (Fiama Di Wills, Vivel, Superia) contributing 34% to revenues and 59% to bottom-line. Prepared the 5-year business plan presented to ITC's board.