Resume
Experience
Director of Product
Shopify · Jul 2025 – Present · Seattle, WA (Remote)- Lead Shop Campaigns and all things advertising — making it really simple for merchants to grow their business through advertising on Shopify
- Own the third-party advertising business across Google, Meta, Microsoft/Bing, and the open web
- Focused on expanding the surface area of Shop Campaign ads across the internet — including Google, Meta (Facebook & Instagram), Bing, Pinterest, Snapchat, X, and ChatGPT
Director of Product Management (Tech) — Buy with Prime
Amazon · Sep 2023 – Jul 2025 · Seattle, WAPreviously: Senior Manager, Jul 2020 – Sep 2023
- Co-founder of Buy with Prime — Amazon's venture to bring the benefits of Prime beyond Amazon to merchants' direct-to-consumer websites
- Led and managed a team of ~40 to build, launch, and grow a zero-to-one product at Amazon
- Launched the Buy with Prime widget with CEO Andy Jassy (May 2022); proved a 25% shopper conversion lift for participating merchants
- Managed the product partnership with Shopify to make it easier for Shopify merchants to use Buy with Prime
- Responsible for advertising programs for Buy with Prime merchants, scaling to significant ad revenue
- Led 14 documents reviewed by Amazon CEO (Andy Jassy) and/or Consumer CEO (Doug Herrington) on topics strategic to Amazon
- Grew the product team from 1 to 20 PMs (including 6 Sr. Managers and Principal PMs); drove roadmap for 170+ engineers
- Fastest Wharton MBA hire (classes 2012–2016) to reach Director (L8) in Amazon's Product Management family
- Notable merchants: adidas, Laura Mercier, Fossil, Steve Madden, Belkin, Wyze, Gabb
Senior Manager of Product Management (Tech) — Social Advertising
Amazon · Jun 2019 – Jul 2020 · Seattle, WAPreviously: Principal Product Manager, Mar 2019 – Jun 2019
- Led the core product and data science team responsible for Amazon's programmatic social advertising products worldwide
- Drove multiple billions in attributed revenue for Amazon through ad programs on Meta, Snapchat, Pinterest, Reddit, and LINE
- Partnered with Meta on v1 of Facebook Advanced Analytics — clean room measurement for incremental impact
- Launched 4 new automated video ad programs (Instagram Stories, Facebook Video, Snapchat) contributing >10% of channel revenue within a year
- Delivered 45% improvement in channel profitability through creative, targeting, and ML-driven optimization
- Graduated the social advertising channel from "emerging" to mature at Amazon — in line with Affiliate marketing and Paid Search
Senior Product Manager – Tech — Social Advertising & Prime Video
Amazon · Jul 2016 – Feb 2019 · Seattle, WA- Founding product leader on Prime Video tasked with driving streaming of Prime Originals — a top strategic priority
- Proposed and built a pre-roll advertising product; presented to SVP Jeff Blackburn within 6 months due to impact
- Scaled pre-roll ads to all locales, driving a 7% improvement in Prime Originals streaming hours worldwide
- Secured funding for 15 engineers to build automated social ad formats for Prime Video on Meta and Snap across US, UK, Germany, and Japan
- Managed ~$25MM in annual Prime Video marketing spend through programmatic integrations
- Transitioned to Social Advertising team (Oct 2017), launching hands-off-the-wheel ad programs globally for Amazon Retail
Senior Product Manager Intern
Amazon · Jun 2015 – Aug 2015 · Seattle, WA- MBA summer intern with Amazon's new business venture; received full-time offer to join Amazon
Manager, Strategic Projects (Reporting to the CEO)
ITC Limited · Dec 2012 – Mar 2014 · Kolkata, IndiaITC Limited is India's largest consumer products company (>$8B revenue)
- Reported directly to the CEO of the Personal Care business on special projects in business planning, strategy, product innovation, and marketing
- Prepared the 5-year business plan on Product, Manufacturing, and Supply chain — presented to ITC's board
- Launched the lowest-price soap in rural India, increasing market segment share by 3%
- Implemented a product management and tracking application across 130 team members for $25MM/year in product development
Product Development Manager, Personal Wash
ITC Limited · Apr 2011 – Nov 2012 · Kolkata, India- Managed cross-functional teams (~40 people) to spearhead product development for Personal Wash ($120MM/year) across three brands (Fiama Di Wills, Vivel, Superia)
- Launched 14 products contributing 34% to business revenues and 59% to bottom-line in FY13-14
Assistant Manager, Operations
ITC Limited · Jun 2010 – Mar 2011 · Haridwar, India- Managed a shop-floor team of ~150 employees at ITC's largest soap manufacturing unit (50K ton/year)
- Responsible for delivering production targets, coordinating with maintenance, quality, and logistics teams
Education
MBA, Strategic Management & Entrepreneurial Management
The Wharton School, University of Pennsylvania · 2014 – 2016- Graduated with honors (First Year and Second Year)
- One of 65 students selected for the Wharton Semester in San Francisco (SSF); awarded SSF Fellowship
- Teaching Assistant: Corporate Finance (Prof. David Wessels), Venture Capital and Finance of Innovation (Prof. David Wessels), Statistics (Prof. Richard Waterman)
- Director of Speaker Relations, Wharton India Economic Forum
- Global Modular Courses in China and Israel (entrepreneurship ecosystems)
- Recipient of KC Mahindra Scholarship
B.Tech, Chemical Engineering
Indian Institute of Technology (IIT) Bombay · 2006 – 2010- GPA: 9.44/10 — IIT Bombay Silver Medal for graduating first in Chemical Engineering (Class of 2010)
- Institute Academic Prize for three consecutive years
- Conceptualized and led setup of a Biodiesel plant at IIT Bombay with a team of 15 students
- Student Recognition Award for exemplary contributions to the IIT community
- Internships at Unilever and ITC Limited
Patents
- US 12062082 B2 — Systems for Enabling Access to a Shipping Benefit from Seller Content (Aug 2024)
- US 10911815 B1 — Personalized Recap Clips — Continuation (Feb 2021)
- US 10555023 B1 — Personalized Recap Clips (Feb 2020)
Certifications & Test Scores
- CFA Level 1 — CFA Institute
- GMAT: 750
Skills & Expertise
- Advertising: Google Ads, Meta Ads, Microsoft/Bing Ads, Snapchat, Pinterest, programmatic/RTB, DSPs/SSPs, incrementality measurement
- Commerce: Product feed management, merchant onboarding, campaign automation, ROAS/CPA optimization, attribution modeling
- Technical: ML-based bid optimization, real-time bidding infrastructure, clean room measurement, privacy-preserving signals
- Leadership: Zero-to-one product development, team building (1 → 40+), P&L ownership, CEO-level executive communication, cross-org alignment
- Other: Strategic planning, financial analysis, product management, problem solving
Languages
- English (Full professional proficiency)
- Hindi (Full professional proficiency)